About The Project
If you find investing to be a challenging task, the Menaiot app is here to help! Our app provides you with a personal portfolio and investment consultant that you can access anytime and anywhere. Tracking your investments and receiving online updates has never been easier with our user-friendly interface. Plus, you can now buy, sell, and trade stocks directly through our website without the need for an investment consultant. If you have any questions or concerns, our 24/7 chat platform is available to assist you.
Role
UX Research
UI Design
Tools
Figma
Adobe Photoshop
Adobe Illustrator
Year
2022
Problem Statement
In today's world, the use of digital resources has increased significantly to meet everyday requirements such as banking and stock investments. With the internet becoming more accessible, people rely on it more than ever instead of traditional paper-based sources. Many young individuals believe that economics and stocks are only for those who possess knowledge of the subject, resulting in a lack of interest in learning about them.
Objectives & Goals
-
Develop a user-friendly interface that effectively manages complex financial matters with ease and accessibility.
-
For the target audience, the design should be both modern and timeless, while also being visually appealing and engaging. The message conveyed must be concise and easy to understand, with bright and eye-catching visuals complementing it.
Our Process
Product Users
Individuals between the ages of 18 and 60 who are either invested in the stock market or actively managing an investment portfolio.
Quantitative Research
We conducted an online survey with about 20 users who fall in our target demographic
40%
Have shown an interest in expanding their knowledge on investing.
10%
Testimony from respondents revealed that they possess a stock market investment portfolio.
90%
Find the stock market and investing to be overly complex and difficult to understand.
80%
Had connections to the stock market or knew individuals who engaged in stock trading.
Competitor Analysis
No matter your level of experience, we help simplify investing and trading.
-
There is currently a live breaking news broadcast airing on Bloomberg TV.
-
You can also use it to handle banking tasks such as paying bills and saving money.
Investing.com offers a variety of financial tools, serving as a one-stop shop for investors.
-
The information contained within may have an impact on stock values.
-
One can utilize technical analysis to make predictions about trends.
User Persona
Description
Meet Pelled, a 35-year-old bachelor residing in Tel Aviv with his partner in an apartment. Though content with his dream job, he feels the need to enhance his financial status and is contemplating venturing into the stock market investment industry.
Pain points
-
Pelled lacks experience and knowledge in the field of investments, making it challenging for him to perform even basic operations without the assistance of a professional. He is unsure of how to get started.
-
In terms of cash, Pelled does not have a significant amount of liquid assets. Its main focus is on credit-based operations.
Taskflows
Scenario 1: The user wishes to either sign up or log in to the application.
Scenario 2: The user wishes to utilize the application for purchasing or trading shares.
Wireframing
In order to design attractive screens on Figma, we started by drafting different design concepts on paper to explore our ideas. Once we had a basic understanding of the layout and design of the screens, we moved on to creating wireframes of medium fidelity.
Major Screens
UI Guidelines
